The Ghost.

You win in the room.The page loses it.

Done-for-you LinkedIn content in your real voice, so the right buyers arrive already sold.

A 3 to 6 month project with a finish line, not a retainer that never ends.

£2,000 to £3,000 a month, plus VAT.3 to 6 months. Then it stops.

Book your Authority Call

The Authority Call is a free 45-minute working call.You bring the thing you cannot get onto the page.We break it, and you leave with the shape of it whether or not we work together.

The ghost behind senior UK founders and specialists.

Sarra Richmond sitting in a leather armchair under a single lamp, a typewriter on the side table beside her

The problem

The work keeps coming from people remembering you.

When a buyer cannot tell you apart, the only thing left to compare on is price.

New work arrives by referral and introduction. Lovely, until you notice it means your revenue depends on other people remembering you at the right moment, which is the one thing you do not control. One referrer changes firms and a whole quarter wobbles.

Meanwhile the page that could be doing the remembering for you is written for the wrong room. Your feed speaks to your own trade, in the language of your trade. So it recruits peers, not buyers. The follower count climbs and the diary stays empty, and the recognition you are building is with the room that will never hire you.

And the person who is magnetic across a table is nowhere on it. Writing to look credible sands off the exact edges that make you memorable, and credible-but-forgettable is the most expensive place to be.

Four people around a lamp-lit table, listening to one person whose back carries four labels: strategist, writer, therapist, cheerleader
4 jobs, one chair, no time to write any of it down.

Who this is for

Senior, solo, and sharp in the room.Generic on the page.

This is you if

  • You are a fractional CMO or commercial leader serving B2B scale-ups, £1M to £10M.
  • You are an independent ERP or systems consultant in mid-market manufacturing, maritime or distribution.
  • You are a leadership or people-development coach working with directors and MDs.
  • You are a fractional BD or growth leader who wins on relationships.
  • You are UK-based, solo or micro, and the work arrives by referral rather than retainer.

This is not you if

  • You are early career with no track record to draw on yet.
  • You want cheap volume, or an SEO blog mill.
  • You want to hand over and vanish. No voice notes, no engine.
  • You are not willing to hold a point of view under your own name.
  • You are an in-house team wanting a full-service agency.
  • You are here to get visible quickly.

The common thread is not the sector. It is being the person everybody in the room defers to, and being invisible to everybody who was not in it.

Proof

The point is not the numbers.It is what the numbers move.

That is one client.Here are 4 others, in 4 trades.

Fractional CMO · B2B, £1M to £10M

22.1k views on the post about hiring the wrong marketer.

+8%follower growth
in 6 months

  • 16,459 followers, up 1,215
  • 210 posts published
  • Best post: 22.1k views, 128 reactions

Senior ERP consultant · Director

Half the posts. 26.3k views on the best one.

+18%follower growth
in 6 months

  • 4,904 followers, up 733
  • 60 posts, volume down 48%
  • Best post: 26.3k views, 669 reactions

Business development founder

165.6k views on a single post.

+77%follower growth
in 6 months

  • 5,775 followers, up 2,520
  • 95 posts, 52 likes on average
  • Top 3: 165.6k, 78.6k, 53k views

Personal development mentor

3 posts over 77k views in 6 months.

+93%follower growth
in 6 months

  • 1,738 followers, up 837
  • 49 posts, 90 likes on average
  • Best post: 88.7k views, 511 reactions

Figures taken from client analytics exports, last 6 months. Names withheld.

That is the reach.This is what it felt like.

7 people who have had their own words handed back to them.

Kris Ward, in her own words.

Verbatim from LinkedIn recommendations. Full text on Sarra's profile.

Two people in armchairs under a lamp, one talking, one taking notes
They arrive already sold. The meeting starts at the yes.

What I do

So I write it.In your voice, at your buyer.

Not a course, not a template pack, not a tool you have to learn. I take how you actually talk, put your real point of view on the page, and aim it at the person who signs.

You drop me a voicenote. Finished work comes back that sounds like you. You approve it. Nothing ships without your hands on it.

You stay in the work.You come out of the writing.

A sheet ghost sitting at a typewriter beside a cup of coffee, under a single lamp
Somebody is at the desk, and it is not you.

The advantage

You are not buying posts.You are buying an information advantage.

Years of reading how sharp people think, pointed at your market.

Anybody can put words on a page. What is scarce is knowing which idea a buyer will still be carrying a fortnight later, and which one they will nod at and forget. That judgement is the product. The writing is how it gets delivered.

You find out what your buyer actually responds to.

Every post is a test run in public. Within weeks you know which of your ideas travels, which framing gets quoted back, and which of your long-held opinions nobody outside your trade cares about. Most experts never learn this.

You get your best thinking out of the call and onto the record.

Right now your sharpest material is said once, in a room, to 4 people, and then it is gone. Written down it works for years, at no further cost to you.

You stop competing on price.

A buyer who has read you for 2 months is not comparing 3 suppliers on a rate card. They have already decided. The negotiation is about start dates.

How it runs

3 steps.Only one needs you in the room.

Nº01

The audit.

I read everything you have published and everything you have not. We find the one idea worth owning and the buyer it belongs to.

Nº02

The voice capture.

How you talk when you are not performing. This is the part nobody else does properly, and it is why the work does not read as written-for-you.

Nº03

The engine runs.

Content lands on a cadence you can keep on a delivery week. You approve. The library builds.

Week 1
Voice-capture call. The audit and positioning work starts the same week.
Week 2
Category and pillar agreed. First posts live by the end of it.
Month 2 onward
The cadence holds. Monthly read-out, 3 adjustments, library builds.
I write.
Prospects remember,
and build an opinion.
Meetings get booked,
and they arrive sold.
What those 3 steps add up to.

The offer · The Authority Engine

Your idea has a name, and the market says it back.

One project.A finish line.An asset you keep.

£2,000 a monthplus VAT

Writing.

Your content, in your voice, aimed at your buyer. Built from your voice notes, not a brief.

  • 12+ posts a month, 3 a week
  • Your named category and pinned pillar
  • 3 content buckets, rotated
  • Monthly read-out: top 3 posts, 3 adjustments
  • A growing evergreen library you own
£3,000 a monthplus VAT

Writing plus engagement.

Everything above, plus the conversation work that puts you in front of the right people faster.

  • Everything in Writing
  • Daily commenting on 10 to 15 target accounts
  • Your buyers and your referrers, curated with you
  • ~15 connection requests a week, fit-profile only
  • DM triage and first touch

Prices are on the page because you would only be annoyed finding them on a call. The conversation is for whether we fit, not for the reveal.

What it costs against what it replaces

A marketing hire
£45,000+ a year
Plus employer costs, plus recruitment, plus the months it takes them to learn how you think. They still cannot write in your voice.
A VA posting for you
Cheap
And it reads like it. Scheduling is not writing, and neither is strategy. The cost is not the fee, it is a year of your name attached to filler.
An agency retainer
Open-ended
No finish line, no transfer of the voice work. Stop paying and the output stops with it.
Writing it yourself
The delivery week
The only hours you have are the billable ones. This is why the page has not moved in a year.
The Ghost
£6,000 to £18,000
Plus VAT. The whole project, 3 to 6 months, then it stops. You keep the library and it keeps working.
Book your Authority Call
A worn journal with a red elastic band, lit by a single lamp
Authority is a body of work, not a post.

Who is The Ghost

Sarra Richmond laughing in a leather armchair under a single lamp, a typewriter on the side table beside her

I am Sarra.The Ghost is the arrangement.

Years of listening to how sharp people think, and the same thing happens every time. Somebody says the best sentence of the entire conversation, and it goes nowhere, because it was said out loud and nobody wrote it down.

That is the job. I catch the thing you said in passing and I put it on the record.

I do not have a house style that clients get poured into. If the writing does not sound like you, it has failed, however good it looks. So the voice work comes first and everything else follows it.

I take a small number of people at a time, because listening properly does not scale and I am not going to pretend otherwise.

You keep the credit. I get the sentence right.

Sarra

Before you ask

"How much of my time does this take?"

A voicenote when something occurs to you, and an approval pass on what comes back. If it is costing you more than that, I have built it wrong.

"What if month 2 is not working?"

Then we say so in month 2 rather than month 6. The audit sets what we are buying before we start, so there is something concrete to measure against and something concrete to change.

"Isn't AI doing this now?"

I write your posts. Anyone can get a machine to produce a post; it writes average fast, and average is what it is trained on. It cannot hear how you actually talk, hold your judgement, or know which of your 3 good ideas is the one worth owning. I use AI in my own process, openly, and I built my own systems with it, which is exactly why I know where it stops and a human has to take over. You are not paying me to type. You are paying me for taste and voice.

"Do you know my industry?"

ERP and systems transformation, finance transformation, leadership and coaching, fractional marketing, BD and networking, public sector and social value. Wholesale, distribution and utilities from my own career, and years running a real business, so I understand operators. But the method does not need me to be your domain expert. You bring the expertise in a voice note. My job is your voice, not your sector.

"Shouldn't I be doing this myself?"

You should be doing the thinking. Writing it up is not the same job, and it is the one that keeps losing to delivery weeks.

"What happens if I stop?"

You keep the library and the voice work. That is the point of building an asset instead of renting a service.

"I have signed NDAs."

We name the problem, the stakes and the room. Never the client.

"How do I know it will sound like me?"

Because the voice capture comes before a single post is written, and nothing publishes without your approval.

The reputation is already yours.It is just stored in other people’s memory.

6 months from now you either have a body of work that introduces you before you walk in, or you have another 6 months of referrals you did not control.

Bring the thing you cannot get onto the page. 45 minutes, free. We break it, and you leave with the shape of it whether we work together or not.

No deck. No pitch at the end unless you ask for one.

Book your Authority Call