LEVEL 03

Level 03  ·  Case TG-0114

THE
POST-MORTEM

90 minutes in a room. I ask, you talk, and you don’t prepare a thing. Then I write down what you actually think.

£799 + VAT

2 sessions, 1 report, roughly 2 weeks. Nothing to prepare at any point.

BOOK THE POST-MORTEM

SHARP IN THE ROOM.
GENERIC ON THE PAGE.

Anyone who has met you knows exactly why you’re worth hiring. The page doesn’t. Somewhere between the meeting and the post, the thing you actually think gets tidied into something anybody could have written.

That isn’t a writing problem. It’s a witness problem. Everyone is telling you to post more. Nobody is holding the thinking while you do it.

The Post-Mortem puts you in a room with somebody whose only job is to catch what you say and write it down before you smooth it over.

Who this is for

Who this is not for

The mechanism

THE TEARDOWN

Most audits hand you a score and a list of tips. This is an interview, a document and an argument. It is a recorder, not a brief.

01

The interview  ·  90 minutes

Live, with me. No prep, no questionnaire, no homework, no deck. Don’t tidy your thinking beforehand, that’s the bit that ruins it. I ask, you talk, and I’m listening for the sentence you say once and walk straight past.

02

The report

I write it up. What you think, what you’re for, the language that’s yours and the language you borrowed from a conference. In your words, not mine. That’s the whole trick.

03

The sit

You live with it before we speak again. This gap is deliberate. A document you read once and file changes nothing. One you argue with for a week changes how you talk about yourself.

04

The polish  ·  60 minutes

Back in a room. We sharpen what landed, cut what didn’t, and bed it in until you can say it out loud without reading it. Then you take it away and use it.

2 and a half hours of your time in total, spread over roughly 2 weeks. Everything else is mine.

What you’re probably thinking

I’ve got nothing prepared.

Good. Preparation is you editing yourself before we start, and the edited version is exactly the problem. Turn up and talk.

Isn’t this a discovery call with a price on it?

A discovery call is me qualifying you. This is me interviewing you. You leave with a written report either way, which is not how discovery calls work.

Why the gap in the middle?

Because the report is meant to change what you say, and that takes longer than a read. If we polished it the same afternoon you’d agree with all of it and use none of it.

Isn’t this just a sales pitch for the expensive thing?

Plenty of people take the report and run with it on their own. If you want me afterwards, that door is open. It isn’t the point of the document.

Is my work safe with you?

Ghosted means ghosted. NDA on request, nothing published without your yes, and I never claim your work as mine.

1 buyer. 0 calls.Laura sent me the post she nearly binned. It was the one that sounded most like her. Mike read it, went to her DMs, and asked whether they could work together. That’s the whole game. Not reach. Recognition.

The Post-Mortem

£799

Plus VAT. A 90-minute interview, your written report, and a 60-minute polish session. Roughly 2 weeks end to end. Nothing to prepare at any point.

If it doesn’t sound like you

Then it doesn’t ship. Rewrites are the work, not an extra. The report isn’t finished until you can say it out loud without reading it, and that is what the polish session is for.

What you do with it

BOOK THE POST-MORTEM

Subject: the thing you actually think.
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