LEVEL 02

Level 02  ·  Case TG-0114

THE LAST
SIGHTING

Send me a link. I’ll tell you where your idea was last seen, and what buried it.

£250 + VAT

No call, no brief, nothing to prepare. Written verdict inside 3 working days.

SEND ME A LINK

HAVE YOU SEEN
THIS IDEA?

You’ve been publishing. Not badly. The posts are competent, the grammar is fine, and every so often one does numbers. But nothing is accumulating, and if you asked 5 people what you’re known for the answers would wander.

Somewhere in the last 20 posts there is a real idea. You said it once, in your own voice, probably in a hurry, and then it got tidied into something anybody could have written. It’s still in there. It just hasn’t been seen for a while.

The Last Sighting is the report. Where it was last seen, what buried it, and what to do about it. 1 document, no meeting, no homework.

How it works

01

You send a link

Your LinkedIn, your newsletter, your site. Whichever one you actually publish on. That’s the whole of your involvement, and it takes about 30 seconds.

02

I read it cold

Your last 20 posts, in order, with no brief from you. Cold is the point. I want to see what a stranger sees, not what you’d like me to see.

03

You get the verdict

2 pages, written, inside 3 working days. Yours to keep, forward, argue with or ignore.

What’s in it

The Ghost  ·  Sighting Report

Last seen
The post where I can still hear you, and the sentence that proves it
What buried it
The pattern doing the most damage, with your own lines as the evidence
Known for
What you’re currently known for on the published evidence, which is rarely what you think
Do first
3 changes, in order, that you can make on your own this week
Verdict
Whether this is a writing problem, a positioning problem, or neither

That last line is the one that matters. Plenty of people don’t need a ghostwriter, and I’d rather tell you that for £250 than take £2,000 to find out together.

This is for you if

It’s not for you if

What you’re probably thinking

Is this just a sales pitch for the expensive thing?

Sometimes the verdict is “you don’t need me”. That’s a real outcome and it happens. If the verdict is that you do, you’ll know exactly why, and the £250 comes off the Post-Mortem if you book it inside 90 days.

Why is there no call?

Because a call costs you an hour and gets you my first impression. The read costs you 30 seconds and gets you my considered one, written down, where you can check it against your own work.

Why only 20 posts?

Because the pattern shows up by post 6 and 20 is more than enough to be sure. Reading 200 wouldn’t change the verdict, it would just cost you more.

Is my work safe with you?

Ghosted means ghosted. NDA on request, and I never claim your work as mine.

1 buyer. 0 calls.Laura sent the post she nearly binned. It was the one that sounded most like her. Mike read it, went to her DMs, and asked whether they could work together. That’s the whole game. Not reach. Recognition.

The Last Sighting

£250

Plus VAT. Your last 20 posts read cold, a 2-page written verdict, inside 3 working days. 30 seconds of your time.

It comes off the next one

If you book the Post-Mortem within 90 days, the £250 is deducted. So the worst case is that you paid nothing extra to find out whether it was worth it.

SEND ME A LINK

Frame 14. Last confirmed sighting of the idea.
The Letter GET THE FULL BREAKDOWN

All 4 Beige Test bands, what each one means, and the habit doing the most damage in each. Then a letter most weeks.

Email only. No other fields, and nothing you can’t leave. Your address goes to my email tool and nowhere else. Privacy.

theghost.house
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