LEVEL 01

Level 01  ·  1 post, 15 minutes

THE RED PEN

Send me 1 post. I’ll mark it up out loud and send you the recording.

£49 + VAT

No call, no brief, nothing to prepare. Back by the following Friday.

SEND ME A POST

At 14, somebody with a red pen taught you to write for a marker instead of a reader. Most people never stop. The marker moves into your head, sits there permanently, and quietly removes anything that might get a comment in the margin.

This is the same red pen pointed the other way. 15 minutes of me reading one of your posts properly, out loud, and saying what I actually think as I go. Where the energy drops. Which phrase you swapped for the professional version. The line you nearly cut that was the whole point.

It’s the smallest amount of my judgement you can buy, and it’s the fastest way to find out whether you want any more of it.

How it works

01

Send 1 post

Paste it, or send me a link. Pick the one that nags at you rather than the one that did well. They’re rarely the same post and the nagging one is more interesting.

02

I mark it up

15 minutes, recorded, on screen. You watch me read it and hear the thinking as it happens, including the bits I’d normally tidy out of a written note.

03

You get the link

I do these in a batch on Fridays, so yours lands by the following Friday at the latest. Yours to keep, rewatch, or forward to whoever writes for you.

This is for you if

It’s not for you if

What you’re probably thinking

£49 seems low.

It is. It’s 15 capped minutes, I record them in a batch, and there’s no admin around it. If you want more than 1 post looked at, that’s a different product and it costs more.

Is this just a way to sell me the big thing?

Plenty of people buy one, fix the thing and never come back, which is a perfectly good outcome. If you want more, the next rung is £250 and it comes off nothing, because £49 is already close to free.

Which post should I send?

The one you keep thinking about. Not the best performer. Performance tells you what the room rewarded, not what you meant.

Will you be brutal?

I’ll be accurate. Nobody has ever paid me to agree with them, and it wouldn’t be worth £49 if I did.

The Red Pen

£49

Plus VAT. 1 post, 1 recorded teardown of 15 minuteswn, back by the following Friday. About 30 seconds of your time.

If it’s useless

Tell me and I’ll refund it without a conversation about it. At £49 neither of us should be spending an afternoon arguing.

SEND ME A POST

Marked, out loud, in 15 minutes.
The Letter GET THE FULL BREAKDOWN

All 4 Beige Test bands, what each one means, and the habit doing the most damage in each. Then a letter most weeks.

Email only. No other fields, and nothing you can’t leave. Your address goes to my email tool and nowhere else. Privacy.

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